SonyLover
20-04-2007, 22:58
Strategies
- E series may be used for Emotional Design phones. Whether this is followed is unknown because the Emotional Design philosophy is being incorporated into other series.
- One to three series will die. P series is definitely going and/or K series by mid 2007 and/or Z series. When the K series is retired, C may be the replacement. When the Z series is retired, E may be the replacement.
- Pairs of phones still seems to be the strategy. K650/W650 etc. all seem to be similar spec and form factor wise.
- Handycam phones may not exist. The Handycam series could just be rolled into the Cyber-shot series (imaging and video).
- The time between announcement and release date for UIQ phones will be very little from now on.
- We may see BRAVIA branded phone screens next year if Sony Ericsson Japan is a representation of next year for Sony Ericsson. Sony Ericsson normally does follow the trends/strategies of their Japanese branch and this could mean that we already know some specs of upcoming phones, i.e. SO903i and W880. The BRAVIA brand could be used for branding DVB-H for mobile TV to promote the quality of the screens being used, which will be high resolution and widescreen (240x432). The index B or D will be used for BRAVIA branded phones.
- The mid to low range is again Sony Ericsson's main focus for 2007, but that does not mean that there will be a shortage of high end phones (i.e. Maria and Elena).
- The index G will be used for gaming phones.
Upcoming features
- More Sony Ericsson accessories to be compatible with new Fastport location. Maybe Cyber-shot and Walkman ones, eg. Walkman speakers that will work with the phone horizontally or BRAVIA 'TV' docks with speakers.
- More Walkman phones, with capabilities to work with the bluetooth watch.
- The placement of the Fastport on the side will be a theme on high end phones.
- QVGA will be the standard video recording for higher mid range Sony Ericsson phones. That means K800 successor and higher. The fps is yet to confirmed. Worst case scenario is 15 fps. More to do with stability issues.
- Once again, an upgraded platform; a new UI. There will also be a Nokia S40 style three softkey setup for navigation. Active standby is apparently one of the features. With active standby you can have applications or tasks on the standby screen. It will also add: more scalable vectors/icons and menu choices (themes), enhanced menu use, and automatic previewing of menu items i.e. hovering on camera for a while opens a camera preview etc.
- The new UI will bring in the use of calling keys and a C button instead of just a back and C button.
- Sony Ericsson is working on mobiles that will conform to the Digital Living Network Alliance (DLNA) which is an alliance between major corporations (such as Sony, Microsoft and Nokia) which will allow seamless integration between different devices, eg. watching videos from your computer on your TV.
- The method in which this could be applied to mobiles is through sharing of videos, i.e. one mobile can watch the video content of another mobile. And just as a side note, because all the major mobile companies are part of the DLNA, this will mean that they are also working on phones supporting DLNA, meaning that all mobiles will be able to interact seamlessly.
- Sony Ericsson will have products supporting DLNA out to market by mid 2007, meaning that there will probably be even more video/TV centric devices to come in the second half of 2007.
- A new Walkman player (v3.0) is probably going to come out around late 2007. With the 3rd range of Walkman phones, dedicated DSP chips (digital signal processing chips) to increase the sound quality.
- Sony Ericsson may use a dual card slot (microSD and M2) like its Japanese phones.
- The M series will continue to have QWERTY keypads.
- HSDPA will make its way into most mid-high range phones, and EDGE will become almost standard across the range. Sofia and a Walkman slider are confirmed as having HSDPA.
- Slim phones will also make an appearance, with 'a few' slim sliders (Lindsay and Laura).
- GPS will make its way into phones this year.
- Sony Ericsson will have a phone equipped with an accelerometer (to detect the orientation of the phone, horizontal or vertical) before the iPhone is available in Europe.
- The joint venture with Sagem could result in some new technologies being acquired by Sony Ericsson, eg. internal DVB-H antenna.
- Cyber-shot phones will continue to have more camera related extras, such as photo key lights etc.
- A new UIQ system is almost complete. Known as R6 or 9.3
- There may be a possible P990 OS update.
Source: http://www.esato.com/board/viewtopic.php?topic=133292#Cyber-shot
What do you think? I find that very interesting, specially E series, Bravia Screens, G series, QVGA video, new UI and Walkman 3.0 :D
- E series may be used for Emotional Design phones. Whether this is followed is unknown because the Emotional Design philosophy is being incorporated into other series.
- One to three series will die. P series is definitely going and/or K series by mid 2007 and/or Z series. When the K series is retired, C may be the replacement. When the Z series is retired, E may be the replacement.
- Pairs of phones still seems to be the strategy. K650/W650 etc. all seem to be similar spec and form factor wise.
- Handycam phones may not exist. The Handycam series could just be rolled into the Cyber-shot series (imaging and video).
- The time between announcement and release date for UIQ phones will be very little from now on.
- We may see BRAVIA branded phone screens next year if Sony Ericsson Japan is a representation of next year for Sony Ericsson. Sony Ericsson normally does follow the trends/strategies of their Japanese branch and this could mean that we already know some specs of upcoming phones, i.e. SO903i and W880. The BRAVIA brand could be used for branding DVB-H for mobile TV to promote the quality of the screens being used, which will be high resolution and widescreen (240x432). The index B or D will be used for BRAVIA branded phones.
- The mid to low range is again Sony Ericsson's main focus for 2007, but that does not mean that there will be a shortage of high end phones (i.e. Maria and Elena).
- The index G will be used for gaming phones.
Upcoming features
- More Sony Ericsson accessories to be compatible with new Fastport location. Maybe Cyber-shot and Walkman ones, eg. Walkman speakers that will work with the phone horizontally or BRAVIA 'TV' docks with speakers.
- More Walkman phones, with capabilities to work with the bluetooth watch.
- The placement of the Fastport on the side will be a theme on high end phones.
- QVGA will be the standard video recording for higher mid range Sony Ericsson phones. That means K800 successor and higher. The fps is yet to confirmed. Worst case scenario is 15 fps. More to do with stability issues.
- Once again, an upgraded platform; a new UI. There will also be a Nokia S40 style three softkey setup for navigation. Active standby is apparently one of the features. With active standby you can have applications or tasks on the standby screen. It will also add: more scalable vectors/icons and menu choices (themes), enhanced menu use, and automatic previewing of menu items i.e. hovering on camera for a while opens a camera preview etc.
- The new UI will bring in the use of calling keys and a C button instead of just a back and C button.
- Sony Ericsson is working on mobiles that will conform to the Digital Living Network Alliance (DLNA) which is an alliance between major corporations (such as Sony, Microsoft and Nokia) which will allow seamless integration between different devices, eg. watching videos from your computer on your TV.
- The method in which this could be applied to mobiles is through sharing of videos, i.e. one mobile can watch the video content of another mobile. And just as a side note, because all the major mobile companies are part of the DLNA, this will mean that they are also working on phones supporting DLNA, meaning that all mobiles will be able to interact seamlessly.
- Sony Ericsson will have products supporting DLNA out to market by mid 2007, meaning that there will probably be even more video/TV centric devices to come in the second half of 2007.
- A new Walkman player (v3.0) is probably going to come out around late 2007. With the 3rd range of Walkman phones, dedicated DSP chips (digital signal processing chips) to increase the sound quality.
- Sony Ericsson may use a dual card slot (microSD and M2) like its Japanese phones.
- The M series will continue to have QWERTY keypads.
- HSDPA will make its way into most mid-high range phones, and EDGE will become almost standard across the range. Sofia and a Walkman slider are confirmed as having HSDPA.
- Slim phones will also make an appearance, with 'a few' slim sliders (Lindsay and Laura).
- GPS will make its way into phones this year.
- Sony Ericsson will have a phone equipped with an accelerometer (to detect the orientation of the phone, horizontal or vertical) before the iPhone is available in Europe.
- The joint venture with Sagem could result in some new technologies being acquired by Sony Ericsson, eg. internal DVB-H antenna.
- Cyber-shot phones will continue to have more camera related extras, such as photo key lights etc.
- A new UIQ system is almost complete. Known as R6 or 9.3
- There may be a possible P990 OS update.
Source: http://www.esato.com/board/viewtopic.php?topic=133292#Cyber-shot
What do you think? I find that very interesting, specially E series, Bravia Screens, G series, QVGA video, new UI and Walkman 3.0 :D